When you buy a .ORG, your organization is linked to a well-established brand of trust and integrity. One of the original top-level domains (TLDs), .ORG became the registry of choice for organizations dedicated to serving the public interest, and today .ORG is considered one of the most trusted domains on the internet.

If your organization is a noncommercial entity, people expect to find you in the .ORG community - nonprofits, foundations, philanthropic and cultural institutions, religious, civic, arts, social and fraternal organizations, health and legal services, clubs and community volunteer groups.

Commercial businesses also benefit. Registering with .ORG lends credibility to the activities of a charitable arm, and it also protects your brand and trademark as represented in your other domain name TLD registrations.